Trailer Analysis - Research into conventions

TRAILER ANALYSIS

HEROES

The incredible hulk -CAPS!

There is a non-diegetic voiceover for narrative exposition and sound stings – on different shots to increase the impact that they have and make them more dramatic; and fast paced music to match the pace of editing- which is fast in order to create tension and emphasise the action that is a common convention of hero films. The titles are white on black which links to Strauss’s binary oppositions of good and evil and heroes and villains which are both Pproppian character types commonly found in hero films. The trailer also contains something present in all trailers; the institutional information and logos. There is the use of special effects such as CGI which is a common convention in hero films as they create characters? EXPLAIN and add to dramatic events. They are present in the trailer as they are needed to introduce the characters as well as draw the audience in by creating impressive looking action using special effects which are further emphasised with sound effects. SUCH AS..?

In this trailer there is -ARE elements of romance which is often present in these films as they enable the character type; a damsel in distress to be created for the hero to rescue. The romance adds more depth to the narrative and makes it more appealing to different audiences not just teenage boys who would watch it because of the action, the romance may typically appeal to girls as well. Typically the editing starts off slowly and increases towards the end in order to increase tension and make the viewer want to go and see it.  Also there is -THERE IS ALSO a contrast between rural and city settings which shows the use of lots of locations which shows the scale of the film and makes it seem more exciting as well as creating the ability to create a variety of shots. Typically, for a film trailer, it contains the film'S title as well as A ’coming soon’ TITLE PLATE which is usually shown on teaser trailers instead of the/AS THEY MAY NOT HAVE A DEFINITE release date..

Hellboy II

Like in the incredible hulk- CAPS the trailer contains a voiceover which then turns into diegetic dialogue which creates continuity and links the characters and themes together. This is also done with the use of a sound bridge and music which creates atmosphere and drama. As usual in this genre of film there is the use of sound effects to emphasise the action and dramatic events. The use of a variety of shots helps to maintain the audience’s interest and make them want to see the full film. There are some comedic elements that add to the entertainment of the film as well as creating a larger target audience. There is fast paced editing all the way through the highlight the action in the film and make it look like a lot happens in it to make it look as though it is worth seeing.

The dark knight -CAPS

There is the use of sound stings to emphasise dramatic events such as explosions which match the pace of editing like AND THE NON DIEGETIC music which increases in speed however changes to slower heroic sounding music -when you see the film title which matches the common convention of a hero, however the music has a darkness to it which suggests that batman has a darkness to him which seems to be a common theme in this trailer as the lighting remains dark CHIAROSCURO as it is mostly shots of both the villain and the hero at night which could connote that darkness is taking over. -CLUMSY PHRASING/SENTENCE HAS FAR TOO MANY CLAUSES TheRE is a non-diegetic voice over from the joker in the beginning which turns into diegetic dialogue then later on there is a voice over from batman. Having the voiceovers from the characters USING CHARACTER'S DIALOGUE AS A VOICEOVER helps with characterisation and-ESPECIALLY THE introduction of the two main characters. Also the voiceover shows the tone of their voices which introduces their characters even more and really creates an atmosphere and at a point?? –due to the use of a sound bridge; it is like the villain is addressing the audience. -GIVE DETAILS HERE

To start with there are some long shots of buildings and explosions which creates an impact and introduces the setting of a city. There are some elements of romance which creates a larger target audience by making it more appealing to women. The characters and narrative are very comic book like especially with the characterisation and mise en scene surrounding the characters such as make up (Joker) and costume as well. There are FOLEY sound effects which add to the IMPACT OF THE action such as the sound a slicing knife when the villain USES his knife which make it seem more violent and his character seem more threatening. The use of different locations and the contrast between dark and light shows the contrast between the two main characters- hero and villain which are both character types present in this genre of film. Towards the end -AT TWO KEY STAGES- DETAILS NEEDED there is an element of comedy which adds more to the overall entertainment of the film. There is also as usual the date of release which are seen in most trailers.

COMEDY

Angus thongs and perfect snogging

There is bright, natural HK/LC lighting, USED TO REPRESENT BRIGHT, SUNNY daylight which implies everyday life and that the film is going to be realistic and not contain elements of fantasy. -IT ALSO SUGGESTS THE FILM WILL BE UPBEAT AND OPTIMISTIC A FEELGOOD REALISM NOT A GRITTY 'REAL LIFE' PORTRAYAL SUCH AS THIS IS ENGLAND ETC Also it is common in comedies as they are supposed to be humorous and about real people and real subjects that make people able to relate to it more which increase the level of humour and overall entertainment.

There is a non-diegetic voice over done by a person who is not a character in the film which makes it seem as though they have an outsiders viewpoint of telling the story which is common in comedies due to a large amount of characters and it makes it feel as though you are looking in on their lives- adding to the humour of the film. The titles are pink and girlie-FEMININE suggesting the target audience IS teenage girls as well as being a bright colour. There is an element of romance as well as comedy which makes it a rom-com. There is the institutional information and logos.

Get smart

The use of the voice over for this trailer adds humour as well as narrative exposition as the tone of voice is quite humorous. There are elements of action as well as comedy which adds to the narrative as well as setting and characters. The pace of editing gets faster as does music and action which is common in action and thriller films and not usually comedies but due to THIS BEING A PARODY OF THE ACTION GENRE the action element this editing technique is used to put emphasis on the action as well as breaks in the action to put emphasis on the comedy. Sometimes the action itself is quite comical therefore adding to the overall humour of the film. Having action and comedy also creates a larger audience for the film so therefore more people are likely to go and see it.  There is classical music that changes from non-diegetic to diegetic as the orchestra is playing this should suggest sophistication however it has a humorous quality.

Meet Dave

There is positive sounding music NEED MORE DETAILS from the start over the institutional logos which adds to the comedy of the film as well as drawing the audience in as a trailer should. This is common in comedy films as they need ways for the audience to remember the trailer and the music is an obvious way of doing that. Also the main character is walking in time to the music so it shows humour BY IMPLYING it is diegetic when it is really non-diegetic. The voiceover, which is common in comedies also adds to the humour, it is common as it is an easy way to establish the story as well introducing the characters. This voiceover DIRECTLY addresses the audience; ‘meet Dave’, which makes them feel more involved.

There are several transitions in the beginning accompanied with whooshing sound effects which.?? There is a ‘coming soon’ TITLE which is common in most trailers when they do not give a release date. The titles are red which is a bright primary colour contrasting to other genres such as thrillers which use deeper reds USUALLY WITH BLACK that have connotations of blood. This red is bright and cartoon like therefore creating a positive vibe rather than a foreboding one.

HORROR

Prom Night

The trailer starts off the institutional information and logos as well as non-diegetic music which sounds quite positive which could be quite misleading. There are changes between diegetic dialogue and non-diegetic voice overs as well as sound bridges which connect the shots together and creates continuity as well as narrative exposition. There are sound stings when the music shots?? and everyone panics and the shots flash creating a panicked effect which contrasts to the start of the trailer and creates a more tense atmosphere as does the increased pace of editing. There is the sound effect of the knife which creates more of an impact as well as making it appear more threatening rather than him holding a gun which would be more common in thrillers rather than horrors and creates more anticipation and draws the audience in. The knife appears to be more violent and hints at the idea of blood and gore and a slower and impactful death compared to a gun which is quick and is not really a main focus. This is common in horrors as it puts emphasis on the death. Also in the second part of the trailer the lighting is dark LK/HC CHIAROSCURO compared to the first part in which the lighting is high key low contrast. The lighting mirrors the action and content of that particular part of the trailer as the lighting tends to be dark when someone dies or something bad happens which is a common convention of horror films.

NON MAINSTEAM

City of men

Even though less mainstream, City of Men still enraptures?? many of the typical features of trailers. There is a male voice over in order to clearly establish and illustrate the narrative of the trailer, displaying Fiske’s theory of narrative vs. story. There is also non-diegetic SAMBA/LATIN TYPE ? music, fitting the Rio setting. The clips establish the two protagonists and the peripheral characters. The relationships are shown through the voice over. At first the setting appears calm and beautiful, yet it is disrupted by an ambiguous sound effect of either thunder or a gun shot, thus emphasising the film’s theme of violence. Guns are present throughout to reinforce this. After this, the slums are then shown consistently to show they are poor -HIGHLIGHT THE POVERTY AND PROBLEMS FACING OUR FILM'S KEY CHARACTERS. Overlay titles are used to keep our focus on the action. The editing is fast to reflect the style of the film. The plot is exposed but not TOTALLY given away to make viewers want to see the film. -DO THEY CREATE ENIGMAS? Diegetic sounds of the guns are exaggerated. The use of freeze frame OF? is used for dramatic effect to direct the viewers’ attention to specific events. At the end ‘Coming soon’ is not actually shown.

The fox and child

Throughout, softness? A FEELING OF CALM AND PEACE is created by the almost constant diegetic sound and images of birds, animals and nature, even though the production logos. A piano is heard again creating the same. Delicate fades are used as transitions rather than harsh straight cuts and the editing pace is slow. The overlaid titles glow to give a magical feel. The young protagonist girl and fox are established. At the beginning they are ONLY SEEN in different shots, BUT by the end they are always in shots together showing the developeMENT OF THEIR relationship and friendship. Lots of extreme long shots are used to establish the surrounding nature and lots of extreme close ups create an intimacy and delicacy. They show very little of the disruption of danger at the very end. This time ‘Coming Soon’ is shown.